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Behavior Modification: What It is and How to do It, 8/e

Àú ÀÚ     : martin
I S B N   : 9780131942271
Ãâ ÆÇ ³â : 2007
Æä ÀÌ Áö : 473
Ãâ ÆÇ »ç : Pearson
°¡ °Ý     : \36,000
ÁÖ ¹®     : Àç°í°¡ ºÎÁ·ÇÏ¿© °ø±ÞÇÒ ¼ö ¾ø½À´Ï´Ù.
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Throughout their separate experiences in teaching behavior modification over the past 39 years, both Garry Martin and Joseph Pear¡¯s goals have remained the same: to teach people about the principles of behavior modification and how to apply them effectively to their everyday concerns ? from helping children learn life¡¯s necessary skills to solving some of their own personal behavior problems. Through eight editions their text has remained successful and effective because it addresses the needs of two central audiences: college and university students taking courses in behavior modification and its related areas; and students or practitioners of various helping professions (such as clinical psychology, counseling, medicine, etc.) who are concerned directly with enhancing various forms of behavioral development. Assuming no prior knowledge of behavior modification or psychology, this text facilitates understanding of the principles of behavior modification and helps readers to successfully implement behavior modification programs.



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1 Introduction 1
2 Areas of application : an overview 15
3 Getting a behavior to occur more often with positive reinforcement 29
4 Developing and maintaining behavior with conditioned reinforcement 51
5 Decreasing a behavior with extinction 60
6 Developing behavioral persistence through the use of intermittent reinforcement 75
7 Types of intermittent reinforcement to decrease behavior 92
8 Doing the right thing at the right time and place : stimulus discrimination and stimulus generalization 100
9 Developing appropriate behavior with fading 115
10 Getting a new behavior to occur : an application of shaping 125
11 Getting a new sequence of behaviors to occur with behavioral chaining 137
12 Eliminating inappropriate behavior through punishment 150
13 Establishing a desirable behavior by using escape and avoidance conditioning 166
14 Procedures based on principles of respondent conditioning 175
15 Respondent and operant conditioning together 189
16 Transferring behavior to new settings and making it last : generality of behavior change 201
17 Capitalizing on existing stimulus control : rules and goals 215
18 Capitalizing on existing stimulus control : modeling, guidance, and situational inducement 229
19 Motivation and behavior modification 242
20 Behavioral assessment : initial considerations 252
21 Direct behavioral assessment : what to record and how 268
22 Functional assessment of the causes of problem behavior 285
23 Doing research in behavior modification 298
24 Planning, applying, and evaluating a treatment program 312
25 Token economies 323
26 Helping an individual to develop self-control 335
27 Cognitive behavior modification 356
28 Areas of clinical behavior therapy 373
29 Giving it all some perspective : a brief history 388
30 Ethical issues 401




Garry L. Martin
Joseph Pear

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