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Methods in Behavioral Research, 14/e (IE)

저 자     : PAUL C. COZBY, SCOTT C. BATES
I S B N   : 9781260565980
출 판 년 : 2020
페 이 지 : 430
출 판 사 : McGraw-Hill
가 격     : \45,000
주 문     : 신청수량 :  권 [주문하기] [돌아가기]
소 개

Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.



차 례

1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR.
2 WHERE TO START.
3 ETHICS IN BEHAVIORAL RESEARCH.
4 FUNDAMENTAL RESEARCH ISSUES.
5 MEASUREMENT CONCEPTS.
6 OBSERVATIONAL METHODS.
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH.
8 EXPERIMENTAL DESIGN.
9 CONDUCTING EXPERIMENTS.
10 COMPLEX EXPERIMENTAL DESIGNS.
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH.
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION.
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE.
14 GENERALIZATION.

APPENDIX A: REPORTING RESEARCH.
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS AND CODE OF CONDUCT.
APPENDIX C: STATISTICAL TESTS.




AUTHORS
PAUL C. COZBY
(California State University, Fullerton)

SCOTT C. BATES
(Utah State University)

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