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소 개
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Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.
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차 례
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1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR.
2 WHERE TO START.
3 ETHICS IN BEHAVIORAL RESEARCH.
4 FUNDAMENTAL RESEARCH ISSUES.
5 MEASUREMENT CONCEPTS.
6 OBSERVATIONAL METHODS.
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH.
8 EXPERIMENTAL DESIGN.
9 CONDUCTING EXPERIMENTS.
10 COMPLEX EXPERIMENTAL DESIGNS.
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH.
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION.
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE.
14 GENERALIZATION.
APPENDIX A: REPORTING RESEARCH.
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS AND CODE OF CONDUCT.
APPENDIX C: STATISTICAL TESTS.
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AUTHORS
PAUL C. COZBY
(California State University, Fullerton)
SCOTT C. BATES
(Utah State University)
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