Social cognition attempts to explain the most fundamental of questions. It looks at why other people are not simply ‘objects’ to be perceived and how the social world provides dramatic and complex perspectives on the Self and Others.
The subtitle of this book ‘From Brains to Culture’ reflects the journey that Social Cognition has been on since it first emerged as a dynamic and forward-looking field of research within social psychology. Structured in four clear parts, Social Cognition: From Brains to Culture begins with a clear outline of the basic concepts before moving into more topical sections: understanding individual selves and others, followed by making sense of society. The authors finish by looking beyond cognition to affect and behaviour.
Challenging and rigorous, yet strikingly accessible, this book is essential reading for all students of social psychology from undergraduate to post-graduate and beyond.

Chapter 1: Introduction
Part 1: Basic Concepts in Social Cognition
Chapter 2: Dual Modes in Social Cognition
Chapter 3: Attention and Encoding
Chapter 4: Representation in Memory

Part 2: Understanding Individual Selves and Others
Chapter 5: Self in Social Cognition
Chapter 6: Attribution processes
Chapter 7: Heuristics and Shortcuts: Efficiency in Inference and Decision Making
Chapter 8: Accuracy and Efficiency in Social Interference

Part 3: Making Sense of Society
Chapter 9: Cognitive Structures of Attitudes
Chapter 10: Cognitive Processing of Attitudes
Chapter 11: Stereotyping: Cognition and Bias
Chapter 12: Prejudice: Interplay of Cognitive and Affective Biases

Part 4: Beyond Social Cognition: Affect and Behavior
Chapter 13: From Social Cognition to Affect
Chapter 14: From Affect to Social Cognition
Chapter 15: Behaviour and Cognition

AUTHORS
Susan T. Fiske
Princeton University, USA

Shelley E. Taylor
University of California, Los Angeles, USA

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